about minnow

minnow is a contemporary children’s swimwear label and resort brand that embraces clean lines, simple details and crisp seaside breezes. Timeless yet modern, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore.

behind the brand

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children.

with the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production—and minnow was born


quality & ethical production methods

here at minnow, every piece we make is thoughtfully designed to meet the highest standards of quality. since our launch in 2016, we have maintained an enduring commitment to work only with companies that also value high-quality workmanship and ethical production methods.

as part of that pursuit, we extensively vet each of our global partners to select factories that specialize in premium luxury products while also maintaining pristine working conditions. working with these trusted, industry-leading companies across the globe allows us to access the latest fabric innovation and sewing technology and to be nimble in an ever-changing manufacturing landscape.

16 products